How The Hoover Cake Got Its Name

The sugariness of Emily's Heirloom Pound Cakes is in the story of their public debut.

The power of pound block isn't underestimated in Apr and Lacy McClung's household.

When their teenage sons each had the opportunity to travel abroad equally part of a Student Administrator program in 2014, they turned to their family's pound cake to raise the $xiv,000 needed to fund their trips.

"We prayed virtually how we could come with the coin. Nosotros merely wanted to give them what we never had," she says, and her husband suggested the cake. "This cake has always been a favorite amongst all of our friends, so the family decided we would sell heirloom pound cakes to support this cause."

In the McClungs' case, the "heirloom" part was the major selling point, and what helped them raise so much money in simply nine months. April's husband, Lacy, had been the designated pound block maker of the family unit since he was a teenager.

"He would make this cake about 4 to five times a year," she says. "Friends would call information technology 'crack cake' because it was so addictive."

Merely if they were going to make plenty cakes to sell earlier their sons' trips, he knew he needed to teach April and others in the family how to make it, too.

"I'm an excellent cook, only I had never baked," April says. That changed quickly. At present? "I probably make it improve than him," she says, laughing.

They marketed the cakes through social media and local farmers' markets, supplementing the cake descriptions with information about their sons' upcoming trips to let people know why they were trying to enhance coin. Their cake sales took off.

"Our 5-pound original pound cake sold for $forty, and we sold out market later on marketplace," April says. "We learned through what started as a successful fundraiser that not only do our friends think this is i of the best pound cakes they take ever tasted, many others experience the same."

Block sales more than covered Tre's and Jay's travel expenses. They also convinced April and Lacy to continue selling their popular pound cakes to the masses. They established their business as Emily's Heirloom Pound Cakes in July 2014. The proper name is a nod to Lacy's grandmother, Emily Magnolia McClung, whose recipe they tweaked for the business.

"That's where the 'heirloom' comes from," April says. "This pound block is a southern classic, light and moist, that melts in your oral fissure," Apr says. "Nosotros often have customers tell usa our pound cake is nostalgic; it brings dorsum precious memories of a simpler time. This fabulous block represents love and everything practiced virtually family."

The McClungs live in Pelham, but the production arm of Emily'due south Heirloom Pound Cakes is located at the Chef'due south Workshop in Hoover. The commercial kitchen too has a showroom area they utilise as a local pickup option for customers. They have about eight to ten people each on the cooking and demonstration sides of the operation. April leads the business's result and road evidence appearances, traveling all over the Southeast with pound cake slices, loaves and rounds. They receive orders through the website and Amazon, and ship cakes all over the country. They also make wedding cakes at present.

"What really makes u.s.a. unique is we have then many different varieties, and information technology never really started out that way," Apr says. Original, Chocolate, Key Lime, Lemon Blueberry and Strawberry Lemonade are just a few of fifteen flavors they make.

The McClungs promise to comprise a nutrient truck into the business concern someday. April calls the evolution of Emily'due south Heirloom Pound Cakes from a fundraiser to a family business organization a "cyclone of blessings." She knows Lacy's grandmother, the original pound cake connoisseur, would be pleased with their work.

"I'm certain she would be proud," April says.

For more information about Emily'south Heirloom Pound Cakes, go to EmilysHeirloomPoundCakes.com, call (205) 937-7392 or email EmilysHPC@gmail.com. The Chef's Workshop is located at 3439 Lorna Lane in Hoover.

Source: https://hooversmagazine.com/a-southern-classic/

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